

In Disrupt Yourself, innovator and digital media expert Jay Samit reveals how to achieve your goals and permanently alter the status quo through the art of self-disruption.
In today’s ever-changing and often-volatile business landscape, adaptability and creativity are more crucial than ever. Samit describes how specific strategies that help companies flourish – challenging assumptions, pinpointing one’s unique value, and identifying weaknesses in the structure of current industries – can be applied at an individual level. Incorporating stories from his own experience and anecdotes from other innovators and disruptive businesses – including Richard Branson, Steve Jobs, YouTube, the BBC, Virgin Media and many more – Samit shows how personal transformation can reap entrepreneurial and professional rewards.
Disrupt Yourself offers clear and empowering advice for anyone looking to break through a creative barrier; anyone with a big idea but no idea how to apply it; and for anyone worried about being made irrelevant in an era of technological transformation. This engaging, perspective-shifting book demystifies the mechanics of disruption for individuals and businesses alike.
Mikes Law?
Read this book if you need a kick up the jackside and want to get your mind back on track for reaching for the stars and not the moon.
What did I learn?
The book can become a little too “out there” if you are not careful but what I took from it is to challenge normality and ensure that I don’t just take what someone says as the truth. There is a great constant reminder that ideas are worthless without action which is always good to remind yourself of.
There are two types of people: those who look for opportunity and those who make it.